[lelio]

The Wall Street Journal, is averaging 8.3 pages per day so far this November, which is up from the November 2002 level of 6.8 pages per day.

What's the price for a full page ad, and how much does it cost the WSJ to print it? If the price per ad went down 15% their profits would be about the same.

[Grampa Dave]

I don't have the answers to your question. Maybe Timesink will fill us in when he gets to this thread.

[Timesink]

What's the price for a full page ad, and how much does it cost the WSJ to print it? If the price per ad went down 15% their profits would be about the same.

There is no one price; it depends on what editions you're buying (the whole nation? just a regional edition?), which section, whether you're paying for full color or B&W, possible volume discounts, etc. But in general, a nationwide B&W page costs $172,467.36. A full-page color ad runs $215,584.20. And that price is more than double what it was five to ten years ago, even though the ads back then reached roughly 700,000 more people.