It doesn't matter what words are mouthed in the ads. It is the IMAGE that remains with the viewer. All they will do by showing that image is remind people of how cool that aircraft carrier landing was.
I sometimes think Karl Rove has prefected a stupidity ray with which he targets the Rat candidates and their advisors.
All the rhetoric in the world will never alter the image of a Commander-in-Chief thanking the troops in the way GWB did today.
They will never get it :-)