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"It's Not Racial Barriers That Keep Blacks From Prospering."
Reprinted on the web from Issues & Views, Summer 1991; introductory comments added ^ | December 6, 1963 | SB Fuller (with commentary by Luke Skyfreeper)

Posted on 11/26/2003 11:25:55 AM PST by Luke Skyfreeper

Forty years ago next week, a prominent black businessman, SB Fuller of the Fuller Products Company, addressed the National Association of Manufacturers.

Because Fuller refused to "toe the party line," his speech touched off a firestorm of rage that would lead to much of black America boycotting his businesses -- thus destroying much of his fortune.

Nevertheless, although his business enterprises were forced through bankruptcy, he managed to hold on to at least a portion of his wealth. When the great businessman died some 25 years later, at age 83, he was still quite a prosperous man.

SB Fuller was born into abject poverty. His rise to wealth and prominence has to be one of the great success stories of all time. It is hard to imagine a least likely candidate for success.

As a young man, Fuller started out literally penniless.

He was a black man in pre-Civil-Rights America.

To top that off, he was a black man with only a sixth-grade education.

And to top that off, SB Fuller's search for success began... during the Great Depression.

In 1935, Fuller started his first business, with only $25.

He would eventually become a multimillionaire who owned or controlled 9 different corporations.

Below are excerpts from SB Fuller's earth-shaking speech of December 6, 1963. [Note: I have edited out Mr. Fuller's use of the (then-current) word "Negro," replacing it with more current language.)


It's Not Racial Barriers That Keep Blacks From Prospering:
American Blacks Must Pool Capital in Order to Help Themselves

[Reprinted from Issues & Views Summer 1991, with phrasing edits]

[Address by businessman S.B. Fuller to the National Association of Manufacturers, December 6, 1963.]

. . . . It is contrary to the laws of nature for man to stand still; he must move forward, or the eternal march of progress will force him backward. This the black man has failed to understand; he believes that the lack of civil rights legislation, and the lack of integration have kept him back. But this is not true. . . .

In 1952, the average black man's income was 57% of that of the white man's, but in 1962 it was only 53% of his income. In a period of ten years, the black man's income had dropped 4 percentage points in comparison with the white man's income. The main reason for this is black lack of understanding of our capitalistic system of government. Capitalism is defined as "an economic system in which capital and capitalists play the principal part. Specifically, the established economic system of most modern civilized countries, in which the ownership of land and natural wealth, the production, distribution, and exchange of goods, the employment and reward of human labor, and the extension, organization, and operation of the system itself, are entrusted to, and effected by private enterprise and control, under competitive conditions."

This black America does not understand. Let's take, for example, distribution at the retail level. One-sixth of all people employed in America are employed in retail selling; 11,650,000 people in retail sales as of 1962. If the black man had the amount of initiative, courage and imagination required, he could control the retail selling in his own community. Since he represents 10% of the population of America today, he would be able to employ 1,065,000 people. There are 1,788,325 retail establishments in America and yet in New York City, where there are over 1,000,000 black people, they do not own over 15 businesses which employ over 10 people.

Unfortunately, blacks believe that there is a racial barrier in America which keeps them from succeeding, yet if they would learn to use the laws of observation, concentration, memory, reason, and action, they would realize that there is a world of opportunity right in their own communities. . . .

Because [the black man] does not own and control retail establishments in his own community, he is unable to stabilize his community. For every evening, at the close of business, the substantial citizen leaves that community and goes to another community to live, thus leaving black community improverished, and the wealth derived from the community through retail sales is transferred to the other community, thus building up that community. These merchants are not to be blamed for this, because the supply and demand must be satisfied. Since blacks do not supply the demand in their own communities, the white man must come in, and he takes advantage of the opportunity. Then blacks think that there is a racial barrier that keeps them from making progress. Therefore, blacks ask for legislation to remove the barrier which they automatically created themselves, due to their own lack of action.

The average black man believes that the purpose of business is to furnish jobs, but this is not true. The purpose of business is to render service and to make a profit, and by doing this, it must employ people. These people must be able to render service and produce a commodity that the businessman can sell at a profit. If not the business can no longer employ the individual. . . .

Black people must pool their capital in order to help themselves. They must establish retail sales organizations throughout their communities and also must go into light manufacturing where retail selling has already produced an outlet for the products light manufacturing can produce. This will enable blacks to help solve their own problems. . . .

Since our capitalistic system is a competitive system, the black man must learn to compete with his fellowman. He must not only seek jobs, but he must own establishments which will give jobs to others. . . .

[Courtesy of Hagley Museum & Library, Wilmington, DE]


TOPICS: Business/Economy; Culture/Society; Editorial
KEYWORDS:
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To: Randjuke
Hmm, well I'm not Mh but playing Devil's advocate I would observe that with respect to risk aversion trying for a career in entertainment or sports (or playing the lottery) is hugely risky, yet young blacks will often set those professions as a goal. To me this would reflect a "shoot-the-moon" philosophy rather than risk aversion.

Thanks for your thoughtful reply, but I differ with you on this point. IMO, Any kid ... (black, white, polka dotted) that ever grew up with athletic apsirations never gave a moments thought to risk. It's a simple matter of love of the game, love of participation that's the driving force.

Contract greed comes into play much later.

81 posted on 11/27/2003 2:09:55 PM PST by iconoclast
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To: John Robertson
why would you change "Negro" in a speech given in the 60s?

Because Fuller's use of the term "Negro" is sufficiently foreign to my ear, and annoying, as to significantly distract from the actual message. Therefore, for the sake of communication.

82 posted on 11/27/2003 2:40:19 PM PST by Luke Skyfreeper
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To: TheOtherOne
So you DO demand your president to be intelligent, have character AND be a politician. I won't "come off it." Politicians are not what we need in our government unless you want more of the same crap buddie. We need real people with character, not manipulators (attorneys.) Use condescending terms like "come off it" somewhere else. Your opinion ain't the only one that counts.
83 posted on 11/27/2003 8:20:58 PM PST by Indie
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To: Luke Skyfreeper
Because Fuller refused to "toe the party line," his speech touched off a firestorm of rage that would lead to much of black America boycotting his businesses -- thus destroying much of his fortune.

Things haven't changed, have they?


gitmo
84 posted on 11/27/2003 8:28:24 PM PST by gitmo (Stability cannot be purchased at the expense of liberty. -GWB)
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To: TheOtherOne
You think two years as a Presidential advisor is adequate Presidential training, I do not.

Since when must one be trained to be President????

85 posted on 11/27/2003 8:35:44 PM PST by Indie
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To: Indie
Please stop writing me. What the heck do you want, all I have said is that Condi is not the best candidate for president, that she should probably run for a Statewise office first. I do not need to try and convince you, I could not care less what you think.

Get off trying to convince me that Condi is the most qualified person in this country to be president. Got it?

86 posted on 11/27/2003 8:52:13 PM PST by TheOtherOne
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To: Indie
What's more important, character, or experience as a politician.

Politicians are not what we need in our government unless you want more of the same crap buddie.

In one post you tell me you don't want a politician for President. In another you challenge me to say what qualities I look for in a politician, character or experience. Debating with you is a joke.

87 posted on 11/27/2003 8:56:41 PM PST by TheOtherOne
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To: TheOtherOne
Do you always whine when you don't get the last word? Ok I'll stop debating your useless blather.
Let's keep the good folks out and the politicos in.
Bye now...
88 posted on 11/28/2003 1:10:00 AM PST by Indie
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To: Luke Skyfreeper
Bowdlerization. Look it up.
89 posted on 11/28/2003 8:21:07 AM PST by John Robertson
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To: John Robertson
Bowdlerization. Look it up.

Communication. Likewise. 8-)

90 posted on 11/28/2003 8:27:29 AM PST by Luke Skyfreeper
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To: Luke Skyfreeper
bump, although most who were in on this thread will probably miss it.

I just found an interesting, perhaps more complete biography of S B Fuller:

http://www.africanpubs.com/Apps/bios/0512FullerS.asp
91 posted on 12/03/2003 7:35:14 PM PST by Luke Skyfreeper
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To: cyborg
The color of business success is green. The ceiling is not made of glass or any other physical material. Rather the ceiling is how much you can sell and how well you can delight the customer.
92 posted on 12/03/2003 7:55:45 PM PST by jimfree ("Never did no wanderin' after all.")
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To: jimfree
agreed
93 posted on 12/03/2003 7:56:26 PM PST by cyborg (mutt-american)
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