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That's about it. He and Jackie, with her $25,000 gowns cut an image and fashion swath through the country among those who didn't look beyond that. He was the first TV image president. He had the same effect in person. People would walk in a room where he was, take one look, then become his willing slave for the remainder of their lives.
Oh, that is SO creepy. Sounds like predictions of the antichrist.