Some of Kraft's execs are threatening to do just that.
I wonder what would happen to walmart's grocery sales if the worlds largest food company refuses to play ball with the worlds largest retailer?
It makes sense to me. My father was an appliance repairman (small independent) in the sixties when Sears was moving into the appliance repair business. Sears approached him about doing contract work for them. He said, to quote John Connally, "Not just no, but h*ll no."
Most of the other independents did sign on to do contract work for Sears. Sears methodically gave them more and more business until about 70% of their business was coming from Sears, and they let their other customers wither on the vine. Then Sears started hiring salaried people and cancelled all their contracts. The choice was to go to work for Sears for hourly wages (punch a clock and give up your business) or go bankrupt. My father never got affected because he wouldn't fall into that trap, and until the day he died, he had more service calls than he could make. Some people would wait three weeks for my father to work on their appliances.
Walmart is large enough now that if you do business with them, you functionally become a subdivision of Walmart, unless you are one heck of a big company. You don't HAVE to do business with Walmart.
Easy. The world's largest retailer would become the world'd largest food company. No?
Hmmm Let's see, the food company's sales would plummet faster than Greyout Davis's poll numbers and another company would fill the vacuum until Kraft could figure out someone else to sell to with as much consumer power as Wally World.