Pro-Family Group Targets Restaurant Chain Over Ad Featuring Porn Icon Hefner

Agape Press ^ | 11/10/03 | Jody Brown

[truthandlife]

A pro-family group is taking issue with a national fast-food chain for featuring pornographer Hugh Hefner and his Playboy "Bunnies" on a new television commercial.

Last week, CKE Restaurants -- parent company of Hardee's and Carl's Jr. establishments -- defended a sexually provocative TV commercial for Carl's Jr. by saying it was designed to target young men. The ad shows a model simulating sexual moves while riding a mechanical bull.

Apparently believing that sexual fantasy is somehow related to the decision process one goes through before ordering a hamburger, this week the corporation released another Carl's Jr. commercial, this one starring Playboy founder Hugh Hefner and several Playboy "bunnies."

A CKE press release says the theme of the ad campaign highlighting a new line of burgers is "variety" -- and that the ads "humorously allude to Hefner's enjoyment of variety." The title of the CKE press release? "Because Some Guys Don't Want the Same Thing Day After Day."

"Who better to deliver the message of variety than Hugh Hefner?" asks CKE president and CEO Andy Puzder in the statement. "We're appealing to an audience of young, hungry guys who expect a quality product but want to have something different from time to time." Hefner, he says, appeals to the chain's target audience and "credibly communicates our message of variety."

It was the issue of Hefner's involvement and so-called "credibility" that prompted Dr. Don Wildmon, founder and chairman of the American Family Association, to alert members of OneMillionDads.com and OneMillionMoms.com to the anti-family message of the ad campaign.

"I hope you are disturbed about this as much as I am," Wildmon tells members of the online activist groups. "Hugh Hefner made his fortune by exploiting women as mere sex objects and tempting men to cheat on their wives. And we'll never know how many millions of little boys have been negatively influenced by Hefner's porn magazines."

The pro-family leader encourages the activist groups to join in what he calls "an all-out contact blitz" -- via e-mail, telephone, and conversations with local owners and managers -- against both Carl's Jr. and Hardee's restaurants. He also asks them to consider not eating at the restaurants right now, because by doing so they are "supporting the company's obsession with advancing pornography's foremost mouthpiece as a legitimate and acceptable spokesman."

"We need to let them know we are fed up with their attack on family values," Wildmon says.

One may wonder why Hefner agreed to be the centerpiece of a major TV ad campaign for the first time in his 50 years as a purveyor of porn. The answer may lie in the CKE press release, in which Hefner admits to being a hamburger lover and seeing it as a "good business opportunity since we share a similar target audience -- namely, guys."

CKE Restaurants operates in 44 states and 14 countries under the names of Carl's Jr., Hardee's, and La Salsa Fresh Mexican Grills.

[Capitalist Eric]

I've seen the commercial and it doesn't bother me a bit. Much ado about nothing.

Agreed.

[MineralMan]

"I've seen the commercial and it doesn't bother me a bit. Much ado about nothing.

Agreed."

Ah, but you obviously don't have your panties knotted properly. That's the problem. [grin]

[Modernman]

There's been numerous articles about how all seven prostitutes share Hef's bed, Hefner and each other.

That's kind of the fantasy of the average male. Hefner has lived out, esssentially, the sweatiest fantasy of all men throughout human history. That doesn't mean he's an example of what all men expect their life to be.

[Capitalist Eric]

LOL!

[Auntbee]

Where was the uproar over that 'Raised By Wolves' ad from Quizno's with the man suckling from a mother wolf (complete with wolf cubs)?



I've seen that commercial. It's disgusting.

[Moleman]

The only way you could have them is if you had Heffner's money, too.
That's unfortunate but true!!

[longtermmemmory]

actually I was refering to the writing and the old "philosophy." (I must be getting old) It sees that the modern playboy has less a vision of the manly man and more a touchy feely neutered by pc man. Then again (me getting old) I have always preferred the real woman to the mere image.

[longtermmemmory]

remember when Mtv was a music video channel? the digital satelites would kill off mtv if they just showed video after video with no "fluff".

[longtermmemmory]

Quasimodo alone: "eeeeeew, a hutchback"

Quasimodo steps out of his porche: "ooooooh, he's cute."

[mylife]

That commercial makes me want a Western Bacon Cheeseburger!!

But when did they become six dollar burgers! thats pretty dang pricey fast food.

I havent had one in over 11 yrs but I think they were around 2 bucks then.

[Lorianne]

Well said.

[Lorianne]

I agree with you that natural curiosity about the opposite sex is not dirty.

However, you can't deny our society has a double standard for men and women.

Furthermore, men who look at porn are normal healthy red blooded men, but women who pose for them are dirty sluts. Even porn advocates hold this double standard.

We have a long way to go before we have healthy sexual attitudes. I don't see Playboy et al doing anything to further us along in that direction. All it does is promote the status quo double standards in society ... which may be the REAL reason porn is so popular with men.