BIG LETTERS [six inch high]So that they can be read from passing cars...and FEW WORDS
...like THIS one:
(click here to see the FULL SIZE image)
"That was the night Dan Rather stormed off the set of the CBS Evening News when a tennis match threatened to cut into his broadcast.
After the final game ended sooner than expected, Rather's tantrum left more than 100 stations scrambling to fill an unprecedented six minutes of dead airtime.
By the time Rather was retrieved from a nearby office, more than half of the show's average audience had tuned out. (Why was the other half still watching?). [...]
"In the week that followed, Rather was singed by a firestorm of criticism. Anchor emeritus Walter Cronkite told a reporter, 'I would have fired him. There's no excuse for it.'
Johnny Carson quipped that the six-minute hole 'turned out to be CBS' highest rating of the year. They just signed the black screen for 13 weeks.'"
I miss Johnny Carson...
Sock it to 'em, guys, wish I could be there!