KFC Sets the Record Straight
Fried Chicken Can Be Part of a Healthy, Balanced Diet (LOUISVILLE, KY - Oct. 28, 2003) - KFC Corporation announced today it is setting the record straight - fried chicken can, in fact, be part of a healthy diet.
To educate the public and make its point, KFC will begin airing a new national advertising campaign that lets consumers know the truth about the fat, carbohydrates and protein in its fried chicken. The ads compare KFC Original Recipe® Chicken Breasts against a Burger King Whopper®. KFC also is providing complete nutritional information about its products in all its restaurants nationwide and on its Web site.
"We want to set the record straight. Consumers should no longer feel guilty about eating fried chicken," said Scott Bergren, KFC's Executive Vice President, Marketing and Food Innovation. "Consumers will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet. Of course, they should eat all food in moderation, and balance that with an appropriate amount of exercise - it's all about energy in, energy out."