My understanding is that Hallmark has made contributions to anti-gun organizations. They shouldn't have any conservative customers. I never realized how liberal they are, although my cousin was a Hallmark artist in Kansas City for awhile and said the artists were such a motley looking bunch, and could come to work at any time provided they put in 8 hrs, but they had to use a separate side door and weren't allowed to parade through the "main" entrance!
halmark channel is a litany of leftist shows. They are trying to be family safe programing. If anything this exposes hallmark as a shill for leftism.
If I were a hallmark competitor I would make inroads this season.
Hallmark Entertainment is counting on being able to do what they have to do in europe out of the view of americans. That is exactly what the Dixie Chix thought they were doing in england.