You put lipstick on the pig, cash the check, and start writing spin scenareo's for when the phone calls come. Wallstreet analysts operated this way for an entire decade. It's a pollster's turn now. The only problemo is that the Rat nest has a tendancy to shoot the messenger. So look for more of the same cooked up poll results to provide adequate levels of customer satisfaction.
Most assuredly yes. However, unlike cars, appliances, etc., and even the service professions such as medicine, law, accounting and the like, the consumer has a way to evaluate the quality of the product. Polling is an altogether different kettle of fish, because both the consumer and the reporter of polls haven't got a clue whether or not any given poll is accurate. Yet polls intrude into how our laws are made, how we are governed, who we vote for and how our elections are conducted, and so on. In media hands, they help shape and drive real public opinion. So challenging them is a healthy thing.