It’s great that Trump is reaching out to Hispanics, he should reach out to everyone.
As others have mentioned I think the Democrat party reaching out with lawless mobs of anarchists destroying businesses owned by Hispanics and threatening their peaceful and prosperous neighborhoods has also had an effect.
I’m in CA and know many Latinos. Latinos own a LOT of small businesses; their goal is often that instead of college etc. Perhaps they are realizing Trump is in favor of small business and the Dems aren’t.
They also really value traditional families and doing things with family. Dems don’t seem to. . .