No sense in candy-coating it. CrookedHillary would make Charles Manson look like a viable candidate.
It's very simple: a candidate with a track record dripping with blood, betrayal, and failure has chosen that arena to challenge a candidate with no track record at all and a well-earned reputation for calling it like it is. And somebody on her campaign strategy staff thinks this is a good idea. Pro tip - if your opponent happens to be Mike Tyson, I'd suggest choosing chess and not boxing as the ground of contention.
Bill
While no track record, his espoused policies clearly define the chasm between NeoCons and PaleoCons.
Trump would make "allies" pay their own way...or go their own way without our protection.
He would not get involved in military adventures except when core, strategic US interests are at stake...and would then make it actual war.
He believes the mercantilism of China is a strategic threat. And he believes we can do business with Russia based on shared interests.
A wall. A Muslim ban.
What's not to like? The American people are responding because THOSE policies are what they want.