They really aren’t stupid in the sense that they will accomplish their goal, as awful as it is.
A RINO like Bush or Rubio is their first choice. Failing that, Hillary is plan B. Best way to get that is by splitting the Republican vote.
They aren’t going to accomplish anything except burn up another $20 million.
As others pointed out, Jeb spent 5x that amount and got nowhere.
These guys aren’t even going to get halfway to nowhere.