It is, I agree.
Cruz has to find a way to overcome this if he wants to win.
if he cannot find a way to focus attention on himself, he will go unnoticed.
Sometimes being low key and calm voiced and reasonable is not what is called for.
You might watch his Red State speech. The link has been posted on FR or you can search at Red State. Cruz is capable of impassioned speech and as the campaign wears on others will get to see this. He whipped up that crowd of bloggers pretty well.
I meant you can search at YouTube.