I Iowa, maybe. But I know in Texas there are many who are attracted to him for a variety of superficial reasons like his hair, both on his head and his chest. Yes, they are that shallow.
Well, a state with a large electorate is going to show more superficiality because campaigns have to be mass media.
Iowa, a small caucus state, expects to see and hear a candidate face to face. Any candidate complaining about debate standards can work Iowa, New Hampshire and/or South Carolina county by county and build a base (relatively cheaply) the MSM can’t ignore. That’s why it’s a good idea for small states to go early, but the candidate can’t be lazy or believe himself entitled.