Excellent analysis. I would only add that every other statement for 2014 and 2016 should include something like, “ Obama lied to us about Obamacare”. This is to paint Obama (is that racist?) as the scoundrel he is and then to hang this millstone around any and all democrat candidates: Obama is a liar and democrat candidate, Mr. Smith, is just like Obama.
As we know, Romney DID NOT do that, rather hoped dissatisfaction with Bambi would carry the day. The GOP simply needs to understand how to change up their campaigns to be effective, unless they actually want to become a permanent minority.