You're right. That is going to be the mountain Sarah has to climb. As someone else pointed out - she has everything a woman could want: family, husband, success, looks, etc. So even unintentionally, unconsciously, jealousy or envy or something gets to women. (hey, men are guilty of it too) Sarah is going to have to work hard at appealing to women.
My wife, love her dearly, doesn't like Sarah. When I ask her why, she can't articulate any one or two things even. Go figure. I don't understand women - if I ever claim to someone please come over to my place, take away everything from me sharper than a twinkie, and then take me to get my head examined.
If the conservative men will support Sarah, then the wives will too. Trust me, I've been to Palin rallies and there were tons of patriotic, married women there.
Also, a person like Sarah can communicate with the LIVs and tell them in no uncertain terms about the exploding debt bomb, and if we don't rein in spending, then there will be no more benefits.