That's how insidious the anti-Republican bias was in those days. People who think modern Republicans are depicted as evil ogres should have seen how Goldwater was characterized. There's basically little or no difference. The media and culture were almost as anti-conservative back then as they are now.
In RAT’S eyes, a Republican is a cigar-chomping, unfeeling, cold-hearted, Capitalist exploiter (with a black top hat) of the “common man” who’s octopus tentacles are connected to the Trusts and the Military Industrial Complex.
This is a very strong image to alter in the minds of the public. Of course we have to have a healthy skepticism about the role of government but Republicans are ALWAYS portrayed in this light.
Vietnam only solidified this image and today’s boomers still carry the bitter taste of Republicans filtered through CBS’ Walter Conkrite (and I loved the guy).
How EVIL MacNamara, Nixon, Kissinger, Westmorland, Ford, the Bush’s, Palin and Romney and ANY Republican can be.
In short, Republicans are greedy warmongers while DemocRATS are for the common man. It doesn’t look like it’s going to change anytime soon.