Palin couldn’t sell the brand. Come up with someone who can sell the brand and maybe that person can win.
Secondly, what makes you think that Palin cannot sell the brand? Did she give it a shot and fail?
If I remember correctly, McCain was at the top the ticket in 2008. The GOP libs and the dems joined up to make sure Palin does not get very far.
Thirdly, Palin, when she is going for it, does a lot better than all the monkeys the GOP put up.
What does that mean Palin couldn’t sell the brand?
What brand, she and the tea party are the only winners going since 2008 for the republicans.
Romney was an historical loss, one for the history books.
You are deluded.
Palin was selling the brand in 2008; so well in fact, that McCain's pro-Romney campaign advisors had to start sabotaging their own campaign so that the field would be clear for Romney in 2012. That's a fact.
Palin regularly drew crowds of 60,000 to 80,000 everywhere she went in campaign 2008 (and since) as the VP candidate, and only once or twice in 2012 did Romney get close to a crowd that size. That's a fact.
Palin is still the most spokesperson for commonsense conservatism in the USA. Rather than just "selling the brand", she has lived it her whole adult life, and people recognize it, and they show up in record numbers when she is speaking. That's a fact.
Full disclosure: I voted for Romney in 2012, but the facts are the facts.