That’s what Hearts and Minds is all about: Make the thing thats important to you impoprtant to them.
I’m not a genius and I’ve been thinking this thing through over and over since Tuesday. But, SOMEONE could tailor this to the proper demographic at the proper level.
I am TELLING YOU, it WORKS.
I like your model. It reminds me a great deal of good general sales technique. I know (and work for) a very weathy person here in Springfield who shared one of the ideas most important to his own success, that of “embracing the objection.” Too often, he says, you can get into debates with the prospect about why their objection is just silly and they should like your product. Bad approach. Shields go up. Nothing happens.
He says when you encounter an objection, you need learn about that objection from them, to so wrap your mind around their objection that if you were actually them, with their background and their expereinces, you would feel the same way they do. Only from a place that deep inside their world can you build a rational path back out to a place where they can see, on their own, how your product meets their needs, if in fact it does.