He knows congresscrittes don't win their party's nomination, so he's upping his profile by trying to become a good conservative governor. If he succeeds, he'll be a great candidate in the future.
Bachmann on the other hand, does not have a clue about what she is doing in actually running for president (Pence had a far greater resume than she does), but rather seems to be attempting to raise her fund raising profile and to eventually leverage a possible cabinet job, or other job in someone else's administration.
I like her as a congresscritter, but her fake run for president has turned me sour on her.
So if Jim DeMint decided to run for president you’d say the same thing?