Enthusiasm is part of the equation.
You need enthusiasm from the hard core to build grass root volunteers, to donate money, to canvass, to make phone calls, to drive people to the polls.
If all you can get is tepid support, you end up like John McCain in 2008.
Well John MccSANE will not happen again as we will not let the MSM endorse our canditate this time. I know people...comfortable people who never bother to vote who say in 2012 they are voting Republican ticket all the way!