Advertising expert ranks Bud Light's handling of Dylan Mulvaney fiasco among the worst brand gaffes in HISTORY and slams 'cowardly' Anheuser-Busch's 'convoluted' statement after weeks of silence

Daily Mail UK ^ | April 15, 2023 | Keith Griffith

[Paladin2]

No body at AB has reversed course.

Telling.

[dragnet2]

The CEO is former CIA...What would anyone expect?

[ComputerGuy]

But the CEO made such a genuine and forceful statement.

[redgolum]

But they rallied the GOP and Don Jr to defend them.

And the horse faced a$$ still has a job.

[Paladin2]

Don Jr. should be out at the range sighting in on Bud Lights.

[Raycpa]

Nothing beats the classic coke fiasco.

[Morgana]

I’m waiting for that to backfire on Don JR

[redgolum]

It won’t. Cultists will pivot to protect him soon.

[Morgana]

I think this just did. Coke is still around. This may have ended Budweiser

[Morgana]

I still don’t see bud lights sales going up

[KC_Conspirator]

This guy gets it right, but hes wrong on Barilla. Barilla has reached new heights and dominance in sales.

[Qwapisking]

BUD WILL BE SHED!

[A strike]

Never doing a commercial with a homosexual “family” was a gaffe?
fu Schott

[Leaning Right]

> And the horse faced a$$ still has a job. <

That woman wins either way. If they don’t fire her, the big paychecks will keep on coming in.

And if she does get fired, she’ll get an enormous amount of severance pay. After all, in Budweiser’s eyes, she did nothing wrong. This dust-up is all the fault of backward rednecks and hillbillies.

[Charles Martel]

Interesting... the company's reaction to the backlash was the "gaffe". Or am I reading that first sentence incorrectly?

[hardspunned]

“her”? I’m so old fashioned that I don’t know if that’s correct, a faux pas or a criminal act. What is this person claiming to be?

[William of Barsoom]

If Bud Lite was a great — or even a good beer — it MIGHT one day live this down. But, it’s not. It’s undistinguished weak piss-water, easily replaced.

The band will ultimately die off. It will not be missed.

Bud Lite is for people who really don’t like beer, and only have a beer at all to be friendly.

[GaryCrow]

A classic case of relying upon someone with training in marketing but no experience with the product they’re trying to sell and no familiarization with the consumers who buy that product.

[Fireone]

“use the star for a campaign, then abandon her”
They just won’t give up.