Wiki says we already have a White House “Nudge Unit”!?! A group of behavioral scientists and bureaucrats who test our behavior and responses in order to design “nudges” to bend our choices and behavior to THEIR preferred outcome. So exactly WHO gets to decide what the best choice is, a rational vs irrational choice, a good vs bad choice??? Resistance is futile -— you will be manipulated. Don’t worry little citizen, the government will make sure you make the best choices, the choices THEY have already made for you and nudged you into.
Quote Wiki: “The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’.
This approach is an example of ‘libertarian paternalism’, a philosophy endorsed by Thaler and Sunstein that aims to ‘nudge’ individuals toward choices that are in their best interest without limiting choice.
Libertarian paternalism is the idea that it is both possible and legitimate for private and public institutions to affect behavior while also respecting freedom of choice.
[A]dvocates of libertarian paternalism and asymmetric paternalism have endorsed the deliberate design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor.
These interventions are often justified . . . to improve consumer welfare.
These techniques have consequently become popular among policymakers, leading to the creation of the UK’s Behavioural Insights Team and White House ‘Nudge Unit’ for example.
While many behavioral scientists stress that there is no neutral choice architecture and that consumers maintain autonomy and freedom of choice despite manipulations of choice architecture, critics of libertarian paternalism often argue that choice architectures designed to overcome irrational decision biases may impose costs on rational agents, for example by limiting choice.”
Cite: https://en.wikipedia.org/wiki/Choice_architecture
We need the Gobbels photograph.
Bttt (shaking head)
NUDGE
‘Not Understanding Da Gob’mint Explanation - - -’