Remember the dime stores when we were growing up? They weren't called that tho, that's what we kids called them.
Even when I was a kid in the early 70s, the neighborhood stores were all run by families. The old ladies who ran the corner store on our street would sell 8 year-old me cigarettes, because they knew my aunt, and they knew the smokes were for her.
In the 1950s and maybe into the '60s, many were actually called 5 and 10 cent stores. There was an Emery 5 and 10 cent store in my home town.
And kids did call those the dime store, and sometimes the 5 and 10.