[Brian Griffin]

“There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.”

https://www.goodreads.com/author/quotes/275170.Edward_L_Bernays

“In place of thoughts it has impulses, habits, and emotions.”

[EEGator]

There’s a reason Goebbels admired the work. He was spot on with his analysis.

[Worldtraveler once upon a time]

Bernays' is an excellent read. Available online in PDF format. Almost a century old, it remains an interesting read. His idealism suggests intelligent men can "bring order out of chaos." Given the inverse is also true, is is a bit one-sided with that optimism. Today, we might call it marketing. Done by social influencers. And YouTube "content creators." And sometimes order is meant to become chaos in the hands of some.

Source: https://www.voltairenet.org/IMG/pdf/Bernays_Propaganda_in_english_.pdf