In August 2022, the company stirred controversy after it introduced a plant-based sausage made by Impossible Foods to its menu. The company’s Facebook page was flooded with angry comments about the “woke” menu addition, though some praised the company for appealing to vegan customers. Cracker Barrel responded to the controversy on Instagram, posting a picture of an Impossible sausage and a pork sausage shaking hands. “Cracker Barrel: Where pork-based and plant-based sausage lovers can breakfast all day in harmony,” the caption reads.
As much as I think Impossible burgers are unhealthy, I guess restaurants can try to cater to different customers.