In large-scale, class-action-type litigation, plaintiff-lawyer groups and third-party investors often fund the expenses, which can be high and can scare away lawyers from taking the cases - i.e., law firms may otherwise be willing to take the case on a contingency fee and risk the value of their time if they loses the case, but not also be willing to risk the large out-of-pocket expenses needed to run the case, such as expert witnesses, depositions, and mass mailings. If Elon really wants to do some good, he should take a couple million and start funding shareholder suits against woke boards. Talk about asymmetrical warfare - would cost him pocket change, but would terrify corporate America
There’s at least one state that has a bill to somehow forbid ESG and DEI, I guess on fiduciary grounds.
I don’t know if or how that would work in practice, maybe it could limit what companies their state pension funds invest in. Maybe it’s just supposed to be a warning shot to companies that blowback is coming.
It’s going to take somebody with muscle to get their attention, as you suggest.