Damn good question.
They must know 90% of the country think this is BS, 100% of Bud Light drinkers.
I’d love to know what they are thinking.
“I’d love to know what they are thinking.”
It’s what happens when your up and coming crop of executives are college indoctrinated leftists.
“I’d love to know what they are thinking.”
I’m sure they’re thinking that a little bit of pain now is worth it going forward. As I wrote in a post yesterday, Get Woke, Go Broke, is really more Get Woke, Who Cares. Conservative outrage has been mostly impotent. Nike, Keurig, Hershey, and the NFL have all survived. With the population of conservative Boomers and Gen-Xers aging and dying, it’s a calculated risk to increase appeal to the Millennials and Gen-Zers. The number of actual trans people is very low, however, the majority of Millennials and Gen-Z support them.