That’s an interesting strategy.
The European brands tend to stand firm on MSRP. Toyota is similar to the European model. Nissan, Mazda, Honda, Hyundai, and Detroit all have about 8 1/2% margin built into the MSRP. So there is a lot of negotiability. Their willingness to haggle is based on the sales manager’s perception of you, as you walk in the door. Your best deal is between 5% - 5 1/2%. I’ve never been able to get them to 6%. They simply won’t go there.
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If you aren’t picky on trim levels or colors, grab what they have left off the lot a month or so after the new models come out. They’ve been paying intrest on those on their floor plan for a while at that point, and are more motivated to get it off the pavement. Last purchase we paid close to list price of the bottom of the line, but got a couple of trim levels up taking the previous year’s model that had been sitting around for at least 5 months at that point. Not one of my better outings, but too early in the day.