[conservative98]

a business can require masks, Bozo the Clown noses or whatever.
Seriously.

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Then they will get very bad publicity, protested, canceled, lose business and be sued. Then they will change tune. They can’t just do whatever because it is a business. Come on now.

[Salman]

They can do whatever and let the market decide.

Within their rights legally does not necessarily mean a prudent way to run a business.