I did some temp work for Pepsi back in the ‘80s. Remember “The Pepsi Challenge”?
It was an actual booth we set up at fairs, etc. Honestly tallying, the Pepsi came out on top every time.
I did some temp work for Pepsi back in the ‘80s. Remember “The Pepsi Challenge”?
It was an actual booth we set up at fairs, etc. Honestly tallying, the Pepsi came out on top every time.
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Used to like Pepsi, I find it too sweet now.
And only drink Coke with Jack and others.
Switched to Sprite. Don’t really like 7-up either. Coke products dominate the market in the Philippines.
When in the US, always got the flavored teas at fast-food places, but alas, coca-cola is dominant there.
Water is great when not eating foods. I like extremely spicy. And only sprite or coke works. Water makes it worse. Way worse. And sucking on a sugar packet just doesn’t do it for me.
Then Coke came back with what turned out to be a brilliant marketing strategy (although I'm not sure they had all the steps planned out in advance)
1. Introduce New Coke ("more like Pepsi")
2. New Coke completely tanks
3. Bring back the original as Classic Coke
4. Classic Coke is a huge success
5. Eventually drop New Coke
I think the net result of market share for the whole time period tilted Coke's way. It didn't hurt that Pepsi was the perceived lefty brand at the time, with their very public attempts to expand their market into USSR and their left-appealing advertising.