It's highly likely that most of these particular American families are "deplorables."
You know exactly what is going on here. Shut down small businesses that compete with the Walmarts, Amazons and Targets so their competition is eliminated and they become even bigger. Kick out independent restaurants and strengthen chains. Make self-reliant Americans dependent on the dole. You have people like Josef Biden, Pelosi and a bunch of others who set these policies but who have made every dime they have off being in the government, having access to insider information, and steering opportunities to their relatives. They have no idea what it is like to start or operate a business, employ people, or be uncertain where the next paycheck is coming from. So their policies follow.