“I see an up hill battle vs taking over the Republican Party.”
The fact that it would be “easier” to take over the Republican party is because there’s nothing there worth taking. The brand is dead, and should be dead, and buried.
I left in 2007, but I kept voting Republican. That’s over, never again.
The most important point in this argument.
Branding is important.
Someone ended up holding the Enron name. Would it have made sense to pump millions of dollars in the name, because it was already a "well known brand"?
At least half the country will never vote for a Republican, because they hate the name--the brand.