Never a good business strategy to seriously piss off HALF of your customer base.
Why companies like Twitter, Amazon, Apple, Gillette, Marriott, Mozilla, Ben & Jerrys, Penzey’s Spices and a list of others far too long can’t figure that out is beyond me.
Wife’s theory is that these companies simply expect we will all comply with their worldview, and that if not, no big deal. But it IS a big deal if you publicly tell roughly half of your customer base “thanks, but go away”. Idiotic, and any CEO taking this approach should be fired, IMHO, just due to the impact he/she would have on basically cratering that company’s business.
Maybe it's not a business strategy. Look at how long the non-comedy late night shows have hung on.