ah! but that’s the thing! what you are describing is opportunity to start your own business, which is how most people gain wealth. That is a very small town though I will admit, the best opportunities lie in mid size towns under 500,000 people but above 50,000 and growing.
Most? That's a joke. 50% of small business go out of business. In the US there are a whopping 4 million owners ( out of 330 million) of "small" businesses with more than 1 employee. That is NOT MOST.