Your point #2...There is definitely an organized effort to get Trump to change his message. Fox News, Karl Rove, Frank Luntz are all furrowing their brows and giving dire warnings that Trump needs to change course fast if he wants to win. Losers!
What tipped me off once and for all is when Jim Acosta said it.
If Trump were losing with the “wrong message,” they would all SHUT UP. They would gleefully encourage him to keep it up. They are doing just the opposite.