Crunching The Numbers On The Ammo Sales Spike

bearingarms.com ^ | March 17, 2020 | Cam Edwards

[PROCON]

The folks over at Ammo.com haven’t just been feverishly filling online orders over the past few weeks as Americans across the country are flocking to stock up while the country is locking down. The Ammo.com staff also been keeping track of where the surge in demand is coming from, and have released some fascinating data about the sales spike.

While many gun stores saw the increase in demand kick in last week, the folks at Ammo.com say they first started seeing a swelling demand back in late February, with a 53% increase in sales on February 23rd. By March 15th, the website says sales had increased by a staggering 276% percent.

When comparing 22 days worth of sales from February 23, 2020, through March 15, with sales from February 1, 2020, through February 22, our data shows these staggering statistics:

309% increase in revenue

78% increase in conversion rate

222% increase in transactions

77% increase in site traffic

27% increase in average order

[fatboy]

One other thing. The only reason I handload 9mm is because my 9mm revolvers (yes 9mm revo) have tuned actions that will only work with federal primers. Federal primers...period. Also, I use .358 coated bullets in most of my 9mm handguns and I have over the years finely tweeked loads that works very well in all each of my firearms. Lots O’ trial and error and chrono testing.