A fool and his money are soon parted. Since its extremely unlikely that the ad would make any difference, why spend such a vast sum on it? You really have to wonder about the mental stability of those people. Plus this story features more evidence of the illiteracy that passes for journalism these days. The headline is not only in accurate, its also a mixed metaphor. And the metaphor in the first sentence is pretty weak. Yet the authors are no doubt convinced of their own cleverness
No different than Nike.