“To pass the cost along to consumers airlines may take creative approaches in an effort to shame customers.
“We hypothesize that some airlines will ‘reward’ customers who choose to offset their carbon footprint by granting them a green seat on an aircraft. Meanwhile, customers who do not offset will be allocated a red one and placed into a state of ‘shame,’” the firm said.
Oh, EFF OFF!! Shaming your customers is REALLY going to set me off when I fly. Seriously!!
If they put me in a red seat I should be able to smoke again since I’d be self-admitting that I don’t care about my carbon footprint. And I could fart to my heart’s content too!