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Democrats, Republicans Battle Over Competitive Search Bidding
Media Post ^ | August 23, 2019 | Laurie Sullivan

Posted on 08/28/2019 2:00:19 PM PDT by 2ndDivisionVet

The Joe Biden campaign is calling out President Trump's reelection campaign for diverting online search traffic that can potentially take campaign donations from the Democratic presidential candidate.

“Trump is squatting on Biden and he’s not answering,” said Marty Weintraub, founder of Aimclear.

Biden’s campaign is missing an opportunity. “I don’t see any pay-per-click ads or search marketing for joebiden.com,” Weintraub said. “There’s no pay per click history for Joe Biden.”

Apparently the search battle is between donaldtrump.com and actblue.com, the preferred Democratic fundraising engine tool.

Weintraub estimates actblue.com is spending between $3,000 and $5,000 monthly, focused mostly on candidates and issues, buying search keywords like the “official democratic party website” and “democratic national.”

Like it or not, Trump is playing by competitive search marketing rules, Weintraub said, whereas Biden is sleeping at the wheel.

“It is straight-forward competitive bidding, something Google originally didn’t allow, but changed their policy in the late 2000s to alignment with Yahoo’s policy,” said Jonathan Kagan, VP of search at Cogniscient Media.

(Excerpt) Read more at mediapost.com ...


TOPICS: Computers/Internet; Politics
KEYWORDS:

1 posted on 08/28/2019 2:00:19 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

This is rich the Democrats are accusing the Trump campaign of using underhanded manipulation of the internet. Considering what Google does with its search engine to conservatives this is a brilliant move by the Trump Campaign to counter those actions. That the Biden Campaign is complaining is truly hypocritical.


2 posted on 08/28/2019 2:35:52 PM PDT by Destroyer Sailor (Revenge is a dish best served cold. Z)
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