[Sarcasm Factory]

Premium cupcakes were surely a fleeting fad. But food trucks aren't. They typically offer the inestimable advantage of serving fast, tasty meals right next to a workplace for hourly employees who don't have to spend 40 percent or more of their hour-long, unpaid lunch breaks simply leaving the factory or whatever, traveling to a nearby restaurant, waiting in line to be served, actually eating, and then traveling back to their workplaces in time not to be docked or outright fired for lateness.

Yeah, sure, these folks could bring their own cold lunches, but a fair number of them nonetheless prefer hot meals and cold beverages on demand even in the summer. The free market responds to their desires. ^^;

WHO? Who in their right mind ever thought the country needed or even wanted Cupcake Shops?

And Food Trucks? Sure. Spend $50,000 for a truck so you can sell ten dollar plates to people who want to stand outside in the heat and eat their lunch?

[Dilbert San Diego]

Who in their right mind thought we needed these businesses?

I think of it as the market at work. If it turns out these places don’t do enough business they won’t stay in business.

These were business ideas that people had, then decided to try to make a going concern business.