It was called MediaMax and put out by a OTC Sham company called SunnComm, operated by a Peter H. Jacobs, who has a long history of operating shady companies.
Thanks to your replies.
That led me to the info I had heard at the time where it’s listed in Wikipedia’s mediamax page.
” People who do not disable AutoRun can prevent the software from loading by holding down the shift key[5] each time a disc is inserted. “