Social justice is Communism rebranded. It is also liberal political doctrine invested with religious levels of devotion. They’re love, so everyone else can be silenced as hate speech. They alone are smart, educated, kind, so you can silence others as stupid crazy and poor quality content.
There are too many conservatives who’ve fallen for liberals’ deliberate rebranding, that liberal = love, so the “god is love” argument means you have to do whatever liberal bullies are demanding today.
What is love that makes it a good thing? A person can love evil as much as they can love good. “The heart is deceitful above all things, and desperately wicked”. Godless humans are very good at redefining terms to mean exactly the opposite of what they were intended. The devil is the father of lies, and his children speak the language he has given them.