Sorry but Coke doesn’t spend Millions on marketing every year because it doesn’t have word of mouth.
Talk radio and news and even social media doesn’t break you out of a certain demographic.
Hate to break this reality to you, but preaching to any choir is not the same as addressing the entire public, and not every Trump voter, let alone every American, or wall supporter listens to talk radio, or consumes the news or even social media.
Word of mouth may be fine to keep a business afloat, but it is the slowest way known to get your message to the most people. You are welcome to speak to any marketing professional if you like, and you will find your claim to be foolhearty.
20 million plus in less than a month with no active marketing is insanely good... the passive marketing it’s getting will keep it growing by a few million a week or so now that the initial news bump has faded, but it will take it a long time to get to $5 Billion with no active marketing, dispite your belief otherwise.
And yet so many go fund me and similiar appeals have been wildly successful based on less coverage. Its about intensity of belief in the project. When they raise only 2 to 3 percent of the goal intensity for the outcome is seriously lacking.
Coke has competition. How many carbonated beverages are in the marketplace vs how many private wall funding accounts wxist. Especially orchestrated by a wounded veteran.