No, This chart merely proves that money talks. And a mountain of money talks very loudly. 
No, This chart merely proves that money talks. And a mountain of money talks very loudly.
Hedi Heitkamp spent $25 million in North Dakota? On what? The state has some of the smallest (and cheapest) media markets in the country. For that amount of money, she could have purchased every TV station in the state and broadcast her message 24/7. Obviously, that expenditure didn’t do much good. Cramer crushed her, and it looks like he spent about half of what she did.
The only possible explanation is that Heitkamp paid some very over-priced consultants and may have bought some TV time in Minnesota markets that reach viewers/listeners in North Dakota. Minneapolis is a Top 15 market, but I’m not sure how much reach they have into North Dakota.
Maybe Hedi’s good friend Chuck Schumer can help with a fundraiser. Or maybe she’ll be like the late deadbeat John Glenn, who still had unpaid bills from his unsuccessful presidential campaign—25 years later.