Ive been following r/The_Donald for the last year and watched all this happen with this meme. Amazingly the NYT largely gets it right.
I only found it about 4 months ago.
With that many subscribers scouring the web, they often get timely news stories online quickly and the reactions, new memes and such quickly follow. Of course there is also a lot of chaff given the subscriber count.
my goto page in the early morning.