“I see the author must have invested in these companies and she is now trying to sell this to the public.”
What?!? You’ve never seen the business Juggernauts that are Bonobos and Warby Parker?!?
Have you heard of Bonobos parent company? A small town retailer named Walmart.
Looks like they have a couple of outlets near here in hip areas.
Looks like there is a Warby Parker near one of the Bonobos.