[Rio]

The good stuff

[LouAvul]

I grew up in Southern Indiana. In high school I ate lunch at a diner called O'Neils. In Southern Indiana, "coke" was generic for all soft drinks. Like "soda" in Michigan.

When you ate in O'Neils, you asked for a "coke" with your burger. O'Neil gave you Pepsi.

Then Coca Cola came in and sued O'Neil for depriving Coca Cola of potential profits because when customers asked for their product, he substituted Pepsi.

They had deep pockets. He didn't. He shut down.