I don't know of any other form of advertising that is as effective ( regardless of the cost for the advertising)... and... Facebook is **free** for the starving artist and crafter to use.
Also....It is especially effective to educating others about conservative viewpoints. And...It is free to the poster. It reaches liberal leaning friends and family who would **never** visit a conservative website.
If there were another social media that was as effective, I know for certain that my artist and crafter friends would be using it.
Damn...Zuckerface is irritating with is Marxist blocking and shadow banning.
But FB has ulterior motives as we see now.
It's more than is appears at first blush.